IronPlane - ‘23 Brand Refresh

I was the project manager and creative director for the 2023 brand refresh for IronPlane. The goal was to improve IronPlane’s overall visual identity and modernize the look, and the biggest pivot was moving away from stock graphics. We started with a fresh slate and created updated IronPlane logos that used the chosen brand font, a new brand guide, templates for marketing collateral (white papers, product one-pagers, lead magnets, etc.), templates for social media posts, and an entire suite of custom global illustrations. Illustrations and layout by Eric Pavik.