Pedersoli 250th Anniversary

The goal of this project was to capture lifestyle imagery for the Pedersoli Firearms brand. The photos were used for paid ad, social media, and web content. They were also published in several online and print magazines. From creative strategy and concepting to casting, directing, art direction, and cross-functional partnership, I drove the vision and execution end-to-end. Shot on-location in Creswell, Oregon.

PHOTOGRAPHY, PRODUCTION DESIGN, PHOTO EDITING, CREATIVE PRODUCTION & BRIEF, ON-SET DIRECTION