IQBAR - “Ready When I Am”

The goal of this project was to create high-performing video ads that drive awareness, engagement, and customer acquisition for IQBAR. The campaign focused on the Protein Bar and Hydration product lines, using lifestyle-driven storytelling to position IQBAR as a natural part of everyday life. I led the concept development and scripting, presented to the client and collaborated with their internal team. Once the shoot was wrapped, I was the post-production supervisor and lead photo editor. The ads are currently playing across all streaming platforms (Hulu, Peacock, etc.), cutdowns are playing on social, and the photos are featured on the IQBAR social and web channels. Produced by ThinkRaven. Shot on-location in Austin, Texas.