THE BRIEF
Just Men’s Shoes - Summer ‘25
The goal of this project was to capture imagery for a wide variety of styles being released by Just Men’s Shoes for the Summer ‘25 season. The images were used for paid advertising campaigns, social media content, and updated imagery across the JMS website. I led the creative production, creating the brief, shot list, and schedule, and directed the shoot. Shot by Michelle LaCruz, styled by Vanessa Corliss, and shot on location in sunny West Palm Beach, Florida.
CREATIVE DIRECTION, CONCEPT DEVELOPMENT, CREATIVE PRODUCTION, ON-SET DIRECTION
THE RESULTS