THE BRIEF
Purrsona - The Heritage Treehouse
The goal of this project was to capture elegant stills and create a hero video for the Heritage Treehouse Collection. The focus was on highlighting the sustainability of the products, their high quality materials, and the sleek designs. The content is used throughout the Purrsona website, social media channels, and paid ad content. I scheduled the entire day, directed photo and video simultaneously, worked with the client on set, and kept track of the schedule and shot lists. Stills captured by Michelle LaCruz, video shot by Henry Cuicas. Shot in-studio in Miami, FL!
CREATIVE DIRECTION, CREATIVE PRODUCTION & SCHEDULING, CONCEPT DEVELOPMENT, ON-SET DIRECTION
THE RESULTS
The Heritage Treehouse
“We believe that cat furniture should elevate a room, not fight it. That belief led us on a years-long quest—one that culminates with the Heritage Treehouse. Here’s how a sketch on a notepad became America’s most considered cat tree.” -Purrsona
BEHIND THE SCENES
