IQBAR - “Built for the Long Run”

The goal of this project was to create high-performing video ads that drive awareness, engagement, and customer acquisition for IQBAR. The campaign focused on the Protein Bar and Hydration product lines, using lifestyle-driven storytelling to position IQBAR and IQMIX as an integral part of an active lifestyle. I led the concepting and scripting, presented to the client and collaborated with their internal team. Once the shoot was wrapped, I was the post-production supervisor and lead photo editor. Currently playing across all streaming platforms (Hulu, Peacock, etc.), photos are featured on the IQBAR social media channels. Produced by ThinkRaven. Shot on-location in Austin, Texas!