Led the creative vision and execution across all digital marketing material.

Key responsibilities included:

• Art direction and design for paid advertising campaigns on Google, Facebook, Instagram, and TikTok

• Development of engaging social media content that aligned with brand strategy and seasonal goals

• Designed marketing emails with a focus on visual storytelling and conversion

• Oversight of both in-house and user-generated (UGC) video and photography content, ensuring consistency in quality and brand messaging