THE BRIEF:
The goal of this project was to create high-performing video ads that drive awareness, engagement, and customer acquisition for IQBAR. The campaign focused on the Protein Bar and Hydration product lines, using lifestyle-driven storytelling to position IQBAR as a natural part of everyday life.
creative direction, concept development, post-production supervision, photo editing
“READY WHEN I AM”
Life rarely slows down when you need it to. IQBAR becomes a simple part of the routine that helps you stay ready for whatever the day brings.
