ironplane
March 2023 - November 2023
Role: Creative Director
I provided the creative direction and oversight of IronPlane’s 2023 brand refresh initiative. Together with the Director of Engagement, CEO, and a seasoned graphic designer, we updated the IronPlane logos, created a new brand guideline, created new illustration guidelines, created templates for new sales enablement material, and developed an entire suite of custom global illustrations.
New Logo
A new IronPlane logo was created to reflect the proper spelling of the word and incorporate the brand’s font - Montserrat. Additionally, we made the new logos monochrome which helps makes it more versatile and integrate easier into designs
graphics
My goal was to move IronPlane away from using stock graphics and illustrations. We developed a library of global assets for the creative, sales, and marketing teams to use on any project. We also established two new accent colors to give more variety to future designs.
Illustrator: Eric Pavik
Lead generation
We worked with the engineering, sales, and marketing teams to develop multi-channel content for each stage of the funnel. We focused on developing helpful social media content, white papers, and podcast video content for LinkedIn, Facebook, and YouTube.
Layout: Eric Pavik