I led the creative vision and execution across all brand and commercial content, this included:

• Creative direction and graphic design for paid advertising campaigns across Google, Meta, Instagram, and TikTok

• Visual strategy and content creation for social media channels

• Design and execution of marketing campaign emails and Amazon storefront layouts

• Production and direction of large-scale seasonal photo and video shoots, including sourcing local talent and collaborating with professional photographers and videographers

By aligning visual storytelling with brand strategy, I helped drive engagement and sales while maintaining a cohesive, elevated brand identity.