As the Art Director for Just Men's Shoes, I lead the creative vision and execution across all brand and commercial content. My responsibilities encompass end-to-end art direction, from concept development to final production, ensuring consistency and impact across all platforms. This includes:

• Creative direction and graphic design for paid advertising campaigns across Google, Meta, Instagram, and TikTok

• Visual strategy and content creation for social media channels

• Design and execution of marketing campaign emails and Amazon storefront layouts

• Production and direction of large-scale seasonal photo and video shoots, including sourcing local talent and collaborating with professional photographers and videographers

By aligning visual storytelling with brand strategy, I help drive engagement and sales while maintaining a cohesive, elevated brand identity.