As Art Director at Mazino, I lead the creative vision and execution across all brand and marketing content. I am responsible for ensuring a cohesive, high-impact visual identity across all channels, driving both brand recognition and customer engagement.

Key responsibilities include:

• Art direction and design for paid advertising campaigns across Google, Facebook, Instagram, and TikTok

• Development of engaging social media content that aligns with brand strategy and seasonal goals

• Design and layout of marketing emails with a focus on visual storytelling and conversion

• Oversight of both in-house and user-generated (UGC) video and photography content, ensuring consistency in quality and brand messaging

In 2025, I led the successful execution of Mazino’s brand refresh, which included the rollout of a new color palette, typeface system, and comprehensive brand guidelines. This initiative redefined Mazino’s visual identity and established a strong creative foundation for all future campaigns and touchpoints.