EDUPHORIA!
July 2020-March 2022
Role: Art Director/Motion Designer
Provided the art direction and oversight of Eduphoria’s 2021 brand refresh initiative. I also was tasked with creating motion graphics for key software launches, sales & marketing enablement material, and virtual event promotional material. I worked cross-functionally with each team to assess needs when it came to content and worked closely with the Director of Marketing to ensure alignment.
refined product icons
The tool logos were simplified to compliment the new design direction. My goal was to maintain the essence of the previous logo and style, but modernize and make the overall look a bit more competitive.
Graphic Design & Illustration
A full suite of product specific and global elements was created to refresh Eduphoria’s brand identity. Illustrations inspired by the user interface of each tool were created and turned into GIFs, used on sales presentation material, and incorporated into the sales and marketing collateral. I also wanted to help differentiate each application so we opted to define and incorporate unique colors for each tool.
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Illustrations: Jeff Miller
marketing collateral
We overhauled Eduphoria’s digital media, sales and marketing collateral, and corporate presentation material. We collaborated with the leads of the engineering, sales, and marketing teams to develop product documentation, white papers, RFP templates, and animated video content for LinkedIn, web, and live events.
motion design
A wide range of motion graphics, GIFs, and product demo videos were created and used across marketing and sales content. We developed content for corporate presentations, live demos, social media, and web.
